~ Anschub Rechts auflegen Kranz ~
The four words of text (the word "rechts" is not shown in the images below) explain the scenes shown on the stein. The last word "Kranz" describes the situation shown below on the right where the central pin is left standing, surrounded by the others that have been knocked down making a wreath or crown around the "King" pin.

See The Language of Bowling and Steins by John Strassberger in the September 2014 issue of Prosit to learn more about various bowling games.
Anschub - Rechts - auflegen - Kranz Start - To the right - Lay down - Wreath
Translation: Roy De Selms
Photo credit: Unknown