Stein Collectors International
Featured Stein ~ November 2018

Utah, Brigham Young and Beer

Provided by Roy DeSelms, Carolina Steiners
and Walt Vogdes, Pacific Stein Sammler


The featured stein for November is actually a mug. The design on the mug is a transfer comprised of three separate images:

A portrait of Brigham Young

The logo of Pabst Brewing Co, with the dates 1847-1897, indicating the 50th anniversary of Brigham Young's arrival in the Salt Lake Valley

A shield bearing the immage of a bee hive celebrating the creation of the Utah Territory on September 9, 1850






Residents of Utah and collectors of American breweriana  or Mormon memorabilia will find obvious reason to be interested in this mug, but other collectors may not find any special appeal—until they consider the history and the seeming conflict between beer and the Mormon faith.

Brigham Young was the effective leader of the Church of Jesus Christ of Latter-day Saints in Nauvoo, Illinois. In 1845 to address the growing conflicts between his people and their neighbors, primarily involving the practice of polygamy, Young agreed with Illinois Governor Thomas Ford that the Mormons would leave by the following year. Young and the first band of Mormon pioneers reached the Salt Lake Valley in 1847, a location which was to become the hub of a "far-flung commonwealth" of Mormon settlements.

The Mormon Church adheres to "The Word of Wisdom" which discourages "strong drink" and wine, setting up a fundamental conflict with alcoholic drink. Partly because of problems with bad water, early Mormon settlers built breweries in the Salt Lake Valley almost as soon the wagons were unpacked. The church disapproved of diverting valuable resources to making alcohol — until it discovered passing gentiles who were only too willing to pay hard cash for the stuff. Orrin Porter Rockwell, the bodyguard to Brigham Young, is credited with starting the first documented brewery in Utah at the Hot Springs Hotel and Brewery. Despite their strictures against strong drink, the Mormons were happy to profit from it.

In what became known as the Wine Mission, European converts in the 1860s put their viticultural expertise to work and produced 3,000 gallons of wine a year in southern Utah. Brigham Young lauded their efforts: "I anticipate the day when we can have the privilege of using, at our sacraments, pure wine, produced within our borders."

Young himself said, “If I had the power, I would blow out the brains of every thief in the territory, and I despise the whiskey maker more than I do the thieves.” Young claimed never to have tasted whiskey, and his son-in-law William Hooper said, “Brigham Young hates intemperance and its evils, and who, if he could have, would never have made a drop or permitted a drop to enter Utah. He wishes that all the whiskey that the Gentiles brought had been so filled with poison as to have killed all who drank it.” That said, in 1873 the territorial legislature granted Brigham Young the exclusive right to manufacture and distribute whiskey and other spirituous liquors in Utah. Despite his claims, Young generated a huge amount of revenue for his new territory by taxing and controlling the very liquor he manufactured, yet despised.

In 1895 as Utah's consitution was drafted, teetotalers wanted to declare Utah a dry state. It took a while, but by 1911,
Utah, with the exception of Salt Lake City, Farmington, Ogden, Sandy, Midvale, Price and various mining towns, was dry. In 1917 the legislature acted to make Utah an entirely dry state and just two years later Prohibition was ratified by Congress; all four of Utah’s active breweries closed. Salt Lake City Brewing and Becker Brewing changed their names and began brewing nonalcoholic “Near Beer.”

In 1921, Heber J. Grant aligned church policy with the national temperance movement and made absolute abstinence church law. The culture of open warfare on demon rum is at least partly a legacy of that alliance. Grant never forgot or forgave the rogue Utah Legislature that very publicly thumbed its nose at his wishes and repealed prohibition in 1933.

This mug was apparently produced for the Utah Pioneer Jubilee of 1897, on behalf of Pabst Brewing. To celebrate the 50th anniversary of the arrival of Brigham Young's wagon into the Salt Lake Valley, a spectacular four-day celebration was planned to honor the surviving pioneers. Only one year after Utah's statehood, organizers wanted the Pioneer Jubilee to be “the biggest celebration in the country since the 1893 World’s Fair” and the largest event yet to be seen west of the Mississippi. There can be little doubt that the survivors of the Mormon trek from Illinois to Utah who were in attendance filled—and emptied—many mugs of Pabst.



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