American Bravo Co 1956

This topic contains 12 replies, has 3 voices, and was last updated by  jan Van Kammen 4 weeks, 1 day ago.

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  • #31809 Reply


    It has been a number of years since I was asking around about this here, and I recently acquired a new stein relating to it, so why not ask once more?

    I collect schnitzelbank steins (more about that in one of the old stein of the month’s) as well as other things of and about the schnitzelbank song. One of the most common and apparently the first of the steins was produced in Germany in 1956 for the American Bravo Co. which was an importer of European items located in California.

    I am looking for any information I can find about the American Bravo Co., especially who made the steins for them. Thewalt is a likely candidate who later made many very similar steins, but who knows?

    The American Bravo Co. Schnitzelbank design was copyrighted by one Oscar Jacobs. I don’t know if he was the artist or a company agent. Does anyone?

    That same year, 1956, the American Bravo Co also designed and had manufactured in Germany, presumably by the same stein makers, two other unrelated but similar in style steins. They were evidently much less popular than the schnitzelbank stein, which continued to be produced in various forms by several companies including Thewalt and King until quite recently.

    One of the steins, in both 5. liter and .25 liter sizes, was made for Santa’s Village, a themed, campground/recreational park of the period. The stein calls it “Santa’s Dorf”, and has three panels of characteristic scenes from the park. Rather odd scenes from what must have been a rather odd park (there were more than one of them too), and why were they trying to sell beer steins at a kid’s attraction? Anyway, I’m looking for any info via this stein as well.

    The second stein, which I recently acquired, is a .5 liter hunting theme stein. It must have been the least popular because I have only found the one in years of ebay searches. It definitely appears to be the same manufacturer and artist/designer, it has a scene of a hunter standing on a dead deer waving his hat surrounded by 16 separate small elliptical panels each depicting a game animal or bird.

    So this American Bravo Co evidently had an artist designer in its employ who did custom steins for the company and its customers. And, it had connections to a German stein maker who actually made the steins. Any bits of information would be welcome.

  • #31830 Reply

    Ron Gray


    I am following up on some leads and will have some information in a few days.


    • #31883 Reply



      Oscar Jacob opted to register his design for the Schnitzelbank stein under the copyright law because it gave him twice the protection he would have received under the design patent law. He also elected to register it with the copyright office for added protection. The copyright is listed in Catalog of Copyright Entries, Third Series, Works of Art Reproduction of Works of Art Scientific and Technical Drawings Photographic Works Prints and Pictorial Illustration, January-June 1957.American Bravo Company was formed on December 12, 1958 (it may have just been a proprietorship prior to that date). The Company was merged out into Brentwood Originals, Inc. on November 11, 1984. Gerald Bronstein was its registered agent at 2716 Ocean Park Blvd, Suite 1030, Santa Monica, CA 90405. There were several other businesses listed for that address. Gerald Bronstein was a CPA and apparently served as the registered agent and probably treasurer for those businesses. Gerald Bronstein was also a real estate developer.

      Oscar Jacob was listed as the president of American Bravo Company when it built its million-dollar headquarters in Gardena, CA in 1969. By then, the company was a decorative home accessories retailer. The company was eventually bought out by Brentwood Originals Inc. That business still operates today as a private company. There was a listing for Bill Bronstein, so I contacted him. He was one of Gerald’s sons. Unfortunately, his father died in 2015 and he said he took all knowledge of American Bravo Co. with him. He could not give me any leads on Oscar Jacob.

      Albert Jakob Thewalt says his firm did not produce the Schnitzelbank stein for American Bravo Co. He thinks it was originally made by Eckhardt & Engler. When Goebel bought E&E in 1971, they sold the mold to eight steinmakers, one of which was AJT.

      I think there may be a good story there, but I don’t know how to get it.

    • #31915 Reply



      You will find this definitive study of the Schnitzelbank song quite interesting:file:///C:/Users/Ron/Downloads/Keel_Yearbook_Vol_38%20(2).pdf.

      I think you have enough information to write an article for Prosit.

    • #31921 Reply



      It looks to me that Oscar Jacob used the traditional Schnitzelbank chart known throughout the midwst for the images on his stein.

    • #31929 Reply


      I can’t access that file. I know Keel wrote an article on the song and has been lecturing about it. Yes, the design is from the most common version found after the 30’s. Interestingly it was another version that first appeared on drinking glasses from Federal Glass in 1933. Also interesting is the way King changed it a little to avoid the copyright, and a Japanese company changed it a little but differently for the same reason.

    • #31930 Reply


      Thanks for lots of good digging on the company! Eckhardt & Engler has been another of my suspects from similarities is style of some of its steins. But I was rereading an article in Prosit from 2013 about JW Remy’s American souvenir steins and a couple of those look awful similar too.
      I have too much information on the Schnitzelbank song and the steins, I really need to pull it together and make a stein article out of that part.

      The song is still going at Oktoberfest here in New Orleans with many fans, but has been struggling a little with new singers. Elsewhere only one active band seems to do it that I have seen, the Franz Klaber family orchestra. They have their own version. Last year I saw them at Oktoberfest in Cincinnati, Ohio and Wurstfest in New Braunfels,Texas.

    • #31934 Reply

      John Piet

      You can find the article with the following Google search:

      keel yearbook schnitzelbank vol 38

    • #31969 Reply


      I had heard about the Keel article but had never found it on line. Thanks! He has a lot of stuff. But, he missed a lot of stuff too. And he was misled or mistaken on a number of points.

    • #31940 Reply



      I have noticed some Schnitzelbank steins on ebay that say “copyright Germany Musterschut” but do not include “American Bravo Co.” Did the company give up its copyright or was it being ignored? The copyright should have been good to 1984.

    • #31970 Reply


      Yes that’s true but I don’t know why. The copyright had some effect because the King version is different. And the Japanese company made ones that would have violated the copyright and then (perhaps after a letter?) made them with different art work.

  • #31996 Reply

    Bill G

    In your first post in this topic you mentioned a hunting theme stein. I’ve had a hunting stein since the early 60’s with the word BRAVO incised on the bottom. It is certainly not the one you described, but I’m wondering if it’s related to the American Bravo Co. You can see one on eBay #252883841266 not marked BRAVO.

  • #56745 Reply

    jan Van Kammen

    I have a copyright 1956 Musterschutz by American Bravo Company stein maybe 6 or 7 inches. It says “Oh du schone.” And “Schnitzel Bank.” It has 18 squares of pictures on it, but the last square says “JETZ TrinkenWir Noch Ens.” No picture on that one. Can anyone tell me more about this little stein, please?

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